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Decades ago companies could stay alive based on the strength of their products alone. Today it's different--consumers are constantly plugged in and they're fickle with their affinities, which are largely influenced by the content they consume online. Are your ads entertaining them? Do your  videos  strike an emotional chord? Are you  engaging  with them authentically on  social media  and endearing them to your brand? What you need is creativity--lots and lots of it coming from your employees who need to get work out the door much faster than they once did. Suzy Deering, CEO at digital agency  Moxie USA , which boasts clients such as Quilted Northern, Coca Cola and Chic-Fil-A, has some ideas about how to foster a culture of creativity. Tout creative thinking throughout your organization. Companies that are good at cranking out novel ideas understand creativity should not be the domain of only certain departments. It's a way of thinking t...

One of the smartest entrepreneurs I know, a man who is generally  positive  and upbeat, was complaining. He had just offered one of his senior people a substantial promotion--and raise--but it would mean the employee would have to move to the other side of the country, uprooting his wife and their three teenagers. "My employee asked for a week off to  think  about it," my friend said. "A week. Geesh. What's wrong with doing your thinking right here?" I think my friend is in the minority. He is wonderful at thinking about the big picture while handling all the day-to-day stuff simultaneously. Most of us are not that talented. We could use a little "white space" in our lives that we can fill with new  ideas . Let's talk about the 15 ways you could carve out more time to think, ideas suggested to me by some of the most successful entrepreneurs I know. 1. Simply deciding to do it puts you ahead of the game. Most of us never take the t...

These days there are more options than ever to avoid ever feeling truly bored.  Got five minutes to spare?  Whip out your phone for some gaming or trawl through Twitter. Have a bit more time? Thanks to the wonders of tech you can download your favorite music or TV show in minutes and fill the gap. At first blush that sounds like a great thing. Who likes being bored, after all? But according to psychologists, if you're keeping yourself perpetually engaged, you may be missing out on the benefits of boredom--yup, you heard that right,  boredom, it turns out, is actually good for us . The Benefits of Boredom How?  Idle brains, scientists have found, aren't just a source of pointless pain . Being bored actually signals to the mind that you're in need of fresh ideas and spurs creative thinking. Researchers recently confirmed the counter-intuitive creativity-boosting effects of boredom by subjecting one group of study participants to the mind-numbing task o...

Once you come up with a promising insight, there is no guarantee that success will follow, of course. You need to turn a great insight into a thriving business, which is incredibly difficult. But with that throat-clearing out of the way, you can apply 10 simple tests to discover an idea worth pursuing. The best place to apply these tests is in areas that  you   understand. It takes a lot longer to come up with the perfect chocolate chip cookie recipe if you have never been in a kitchen. All of the tests we are about to discuss involve spotting a niche, which is nothing more than figuring a way to compete differently. If an entrepreneur looks at the marketplace and sees a small void he can fill, he has spotted a niche. But what he really has done is looked at the way others are competing and concluded he can be successful if he does things differently. Here are 10 ways you can compete differently to find a hole in the marketplace: 1.  Upgrade.  Take a ...

Every leader knows to be proactive when times are challenging. They don't always know exactly what to do but they know they need to do something. My   most  re cent  column  helps with those choices. But I am surprised at how few leaders work to capitalize when things are going well. When market conditions are favorable and business is booming, this is not the time to just sit back and enjoy the spoils. Great leaders know that they need to be even  more strategic  and proactive during boom times as responses to "sunny day" temptations can make the difference between being good, great, or  even awesome . Given the seven temptations below, a great leader making the right choices can move mountains and  create wealth  for all, leaving behind those who have to start the hard work again when the bust inevitably appears. 1. Temptation:  Save praise for later. When things are busy and bonuses are high the positive morale makes prais...

Broken promises cause the world's greatest accidents. You can't make wrong work.Thomas jefferson said,"Honesty is the first chapter of the book wisdom." Never chase lie:if you leave it alone,it will run itself to death.Everything you add to the truth,you inevitably subtract from it.It's discouraging to think how people nowadays are more shocked by honesty than by deceit.   "Those that think it is permissible to tell 'white lies' soon grow colour-blind".We punish ourselves with every lie and we reward ourselves with every right action. A lie will add to your troubles,subtract from your energy, multiply your difficulties and divide your effectiveness.  "Truth is always strong, no matter how weak it looks,and falsehood is always weak no matter how strong it looks".Never view anything positively that makes you break your word..Make your word your bond.The book of proverbs says it best:"Dishonest gain will never last ,so why take ...

In this exclusive interview with Sunday Sun, award winning actress, singer & Amnesty International activist Omotola Jalade Ekeinde talks about her fears, being scandal-free and also shares her success story. Find excerpts from the interview below… Can you give us tips on how to be a success­ful woman? It actually starts with character, personality and what beliefs. Everything wrong today actually started from the content of a character. Are you immoral or are you straight forward enough to actually say something and carry through with it. Is the content of your character strong enough? I believe that for you to be great in anything, you have to be someone anyone can trust.you believe in. It stems from your moral. Continue… Can you define what success means to you? I think success is when God is happy with you. When the closest people around you are happy with you and when your soul is at peace with you. Looking back, what has been your greatest achievement?  I have so m...

Former Minister of the Federal Capital Territory and chieftain of the All Progressive Congress, Mallam Nasir El-Rufai, has said that he will consider the option of defection to the People Democratic Party, PDP when satan repents and converts to Islam. He made the assertion in reply to a question by one of his followers on twitter, stressing that he will hardly take the option. This is coming in the wake of the defection of his friend and former Presidential candidate of the Action Congress of Nigeria, ACN, Mallam Nuhu Ribadu. El-Rufai is a former stalwart of the PDP and served the government during the Olusegun Obasanjo tenure.

Dr Akindele Akintayo, a Senior Registrar with Igbobi Orthopaedic hospital, Lagos reportedly told Channels TV Sunrise Daily hosts this morning that another Liberian with the Ebola Virus Disease has been found in Lagos.

The Federal Government has given a two-month deadline for the completion of the skills acquisition centres at Oteuke in Bayelsa State and six months for the one at Ibeno in Akwa Ibom State. The Minister of Niger Delta Affairs, Dr. Steve Oru, gave the deadline yesterday in Abuja at a meeting with the contractors and consultants handling the projects. A statement by the Media Officer to the minister, Stephen Kilebi, said the contractors and the consultants were summoned to Abuja because of the “poor quality of work” at the projects' sites. The minister, during his tour of the sites, expressed dissatisfaction with the level of work. He threatened to terminate the contract, if the contractors and the consultants did not improve on the projects. Oru said the skills acquisition centres were meant to create jobs for the beneficiaries in the Oil and Gas industry. The minister said the Federal Government would not toy with the deadline to complete the projects. The stateme...

Some Air France flight officials are refusing to board planes bound for Guinea, Sierra-Leone and Nigeria over fears of the Ebola outbreak. Cabin crew scheduled to work on some flights “have not wanted to carry out their assignment”, a spokesman for the company told AFP. Air France serves more West Africa destinations than any other major carrier. It has given its staff freedom to choose whether or not they want to fly to Conakry, Freetown and Lagos after British Airways and Emirates suspended flights to the region. Air France operates daily flights to Guinea and Nigeria and a service three times a week to Sierra Leone. Ebola has killed 1,229 people so far this year in west Africa, the worst outbreak ever of the virus. On Monday, one Air France union, SNGAF, launched a petition calling for the “immediate end to flights to countries hit by the Ebola virus.” “We know that our jobs put us at risk, but they are measured risks. This is completely out of control and the informat...

Following the death of the Consultant Physician and Endocrinologist, Dr. Ameyo Adadevoh, her family members have said that they have been left devastated. Adadevoh was the lead doctor who attended to the late Liberian-American, Patrick Sawyer, that brought the Ebola Virus Disease to Nigeria. She died on Tuesday night, making her the fifth recorded fatality of the highly contagious disease in Nigeria. One of the deceased’s cousin, Biase, who had led an online campaign urging the United States government and the Western world to release the experimental Zmapp drug to save Adadevoh’s life took to Twitter to mourn her death. In a petition launched on change.org, which gathered over 3,000 signatures, Biase had begged the American government “to help save her life” But she said on Wednesday that she was heartbroken, adding that she “doesn’t know how to feel now.” Writing on her Twitter page, she added, “This is sad. I can’t believe she died. Thank you to everyone that signed and ...